Brand vs Country

What does badge positioning say about the relationship between brand and country? Traditional club or country left breast, above the heart, is where I stand.

There’s a range of options though and does it matter?

A quick review of the main kits on show at the World Cup illustrates the point. England traditional, Croatia central but with the country dominantly above the brand, Germany central but suprisingly subservantly below the brand, USA total dominance of country with the brand relegated to sleeve.

Has my recent increased attention to kit design gone too far? Does it really matter?

It clearly matters to some more than others.
CommentEnglandFootballNikeSocial enterpriseUsaWalesWorldcup

Leave a comment